Day 37: Get a massage at the Aveda Institute

6 Feb

The Aveda Institute is a training salon used to teach an army of young hair stylists, estheticians and massage therapists how to do their jobs. The trade-off for the customer is lower rates for services. My hour-long massage, for instance, was only $40. When I first walked in, I was impressed by the sheer size of the Institute. The cavernous and sleekly designed building has high ceilings with exposed ductwork and rows upon rows of black chairs facing mirrors. High-energy dance music blares from unseen speakers. I was whisked to a back room with billowing white curtains. The dance music was replaced with soothing New Age piano and harps. I received the full Aveda pampering experience, which includes soaking your feet in warm water prior to the massage, having warm, soft towels envelop you at the start and end, and aromatherapy. I could hear the murmured conversations of the people next to me getting massaged, though there is visual privacy thanks to those white curtains. My masseuse was fantastic, and no different than a professional. The only negative is they do push you to buy their products at the end. In my case, it worked, as I found myself taking home a bottle of massage oil.

Address: 2020 West Pensacola St.


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